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How’s your digital advertising strategy?

  By Phoebe Bullen In an ever-changing landscape, it’s hard to keep up with the progression of digital marketing trends. As social media and digital marketing trends continue to evolve at such a rapid rate, so too should your brand’s…

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The new future: Instagram algorithm update

By Elana Harari March 29, 2016 marked the apparent kick off of the algorithm change on Instagram. Like with Facebook, Instagram will now show you images that they deem you ‘care about’. What does this mean? The new algorithm will…

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Using Facebook for Good

By Rosie Thompson As we all know, Facebook is a very powerful business tool that allows you to share your ideas & beliefs with millions of people around the world. Recently, a not-for-profit organisation, The Malala Fund, used the power…

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Happy Birthday Twitter!

By Anna Boucaut Happy 10th Birthday Twitter! What a great 10 years we have had! We have loved watching you go through all those pre-teen changes, which you have dealt with so gracefully with everyone watching your every move! More…

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The Power of the People

By Sophie Nettlefold We see more and more contests and promotions launched daily on Facebook and across social platforms. Individuals and commercial brands are using the power of the public vote and contest to increase their own likes, engagement and…

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How brands can take a metaphoric cookie from the cookie jar

By Phoebe Bullen If you haven’t already heard, everyone’s favourite sweet-toothed Muppet from Sesame Street has graced the shores of Australia this week for a fair dinkum ‘tour down under’.  From snapping selfies at Australia Zoo, to practising his Aussie…

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Making change through customised analysis

By Anna Boucaut It is no secret that Dove continues to lead their industry in promoted positive language when it comes to body image and associated discussions. Since joining forces with Twitter, Dove has taken this one step further and…

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Advertising on Pinterest

By Rosie Thompson Pinterest has recently opened up its advertising to every small and medium sized advertisers in the USA. After 18 months of beta testing, Pinterest has launched their self-serve advertising platform, allowing brands to buy Promoted Pins and…

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Live Video to Rank Higher in the News Feed

  By Phoebe Bullen To continue delivering the most relevant content to consumers on the platform, Facebook have updated the News Feed algorithm to display live video content first. Due to the increasing popularity of people watching live videos, Facebook…

Trojan Mailing

Here’s a great stunt or a killer prank from DHL who used rival shipping companies like UPS to advertise on their behalf.A genius and wonderfully innovative campaign.

Posted by Marketing Strategies on Wednesday, February 26, 2014

If you’re going to attack, make sure you do it well

At Servants, we don’t often recommend a brand focuses their marketing campaigns on comparing themselves to a competitor unless they are ready to fully commit. Not only does this often fail to get traction, it also can make brands look petty…