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More to The Post

By Sophie Nettlefold  Facebook are set to deliver a more immersive, native user and reading experience for your community. Instant Articles have been introduced for brands and users to share more interactive, original articles and content on Facebook. There are a…

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How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…

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Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…

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Targeting: On Point

  By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your…

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Using Social Media to Nurture Conversions

By Rosie Thompson When it comes to digital campaigns, brands typically lead with strong direct sales messaging like “buy now”. At Social Media Servants we don’t necessarily believe that this traditional direct-response approach is the most effective way to get…

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Busting LinkedIn Myths

By Gemma Browne If you haven’t already realised, your employees are one of the best brand advocates your company has. The key is utilising their advocacy to its full potential. Implementing an internal employee LinkedIn strategy and offering company guidelines…

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Keep ahead of the Instagram update!

By Anna Boucaut You aren’t alone if you are worrying about the impact of Instagram’s looming algorithm update! Since the announcement last week, the focus for us has been on how to ensure that brands stay front-of-mind, and at the…

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Your Snapchat game is about to get A LOT better

By Anna Boucaut Welcome Snapchat Chat 2.0, we are very excited to have you! Last week Snapchat released its latest software update and we couldn’t be more excited. The app has officially taken on the messaging app leaders, Facebook and Whatsapp,…

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Facebook Video Metrics Update

By Rosie Thompson In line with Facebooks continued focus of taking on video giant YouTube, they have recently redesigned Page’s video metric. This update enables Page owners to get a better understanding of when their audiences are watching their videos…

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Viva La Video

By Sophie Nettelfold According to Facebook, video is the king of content with total daily users consuming over of 100 million hours of video content each day. This, of course, comes with monetisation opportunities for businesses and brands sharing video…