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Facebook Analytics for Apps

By Phoebe Bullen Facebook Analytics for Apps is a powerful solution to understanding the people who use your iOS and android apps, optimising their user experience and reaching them with targeted campaigns. The free tool is the only solution that…

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Omni, meenee, mini, mo.

  By Sophie Nettlefold You can have it all, with omnichannel marketing. Omnichannel marketing refers to one campagin that runs across multiple platforms at once. Ultimately, marketers are seeing omnichannel marketing as the way of the future, and social has…

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Facebook and video: your perfect weapon for success

By Anna Boucaut There has been an obvious change in the number of videos flooding our Facebook newsfeed over the last 12 months… and it’s not because the competition for ‘Most Hilarious Cat Video’ is now the focus of our…

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Widening the net with Dynamic Ads

By Sophie Nettlefold Facebook has rolled out retargeted ads, or ‘D’ to Instagram. One of the fastest growing tactics across social advertising is through retargeting. That is focusing on serving relevant ads to an audience who have already interacted with your brand,…

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‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

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Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

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Won’t somebody please think of the males!

By Elana Harari Think you’re on a winner just because your target audience is female? Think again. New research from Nielsen shows that “Millennial men show a preference for regular digital retail habits to assist research and purchase of goods…

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One Video to rule them all…

By Anna Boucaut  It was only a matter of time before the Facebook-owned Instagram shifted their focus towards video, and showed us how to best utilise this content across the platform. And what better way to do that than with advertising!…

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How Facebook’s News Feed Works

By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for all…

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The Importance of Creating Value Always!

By Anna Boucaut Value is not a new business concept, but its broad nature means that when it comes to social, businesses are forgetting its importance. Although difficult to measure, value can both be the economic value, or the intangible…