SMS_Heart_Yellow_RGB

The Future of Retargeting

By Rosie Thompson If you think the way advertisers follow you around the internet is a little Big Brother – you just wait, retargeting is only getting started. Have you noticed that when you browse a product online, suddenly advertisements…

SMS_Bling_LightBlue_RGB

Digital Interaction with a Feminine Touch

  A recent survey of 11,000 females aged 18+, found some interesting results in relation to how women shop and interact with brands online. Among the findings, Influenster discovered that: 94% of women engage actively with brands online 31% of women…

SMS_Cat_Green_RGB

Promote your products with Facebook Dynamic Ads

By Phoebe Bullen  The way people discover, browse and purchase products is an ever-evolving process, and it’s the responsibility of advertisers to adapt and stay relevant. To achieve success in your online marketing campaign you need to produce high-quality, relevant…

SMS_Heart_Blue_RGB

Facebook advertising: add some digital to your bricks and mortar

By Anna Boucaut Overnight Facebook has announced a game-changing solution for businesses that face the number one challenge of digital media, providing ROI. They’re connecting the space between in-store and mobile with development to their Local Awareness adverts. The local…

SMS_Bling_Pink_RGB

Media Centric Storytelling for Conversions

  By Sophie Nettlefold  The dynamic and immersive Facebook canvas is a full screen experience with single and carousel images, video, text, and call-to-action sequences in a native mobile advertising experience. This allows brands to show off their best angles on…

SMS_Coffee_Yellow_RGB

Build your database with Facebook lead ads

By Rosie Thompson Looking for ways to build up your database? Well now you can do it easily through Facebook! New Facebook lead ads make the process of collecting email addresses significantly easier and cheaper for your business. Using a…

SMS_Smiley_LightBlue_RGB

Don’t let things get shady!

By Anna Boucaut Community management is a key component of any successful social media strategy execution. At Social Media Servants, ensuring every message, comment and share doesn’t go unnoticed is not something we take lightly – and it is for good…

SMS_Coffee_Green_RGB

Who Rules the Video Length War?

By Rosie Thompson The best length for social videos is a debated topic lately; what is the optimal video length for your social ads? To find your optimal video length, we recommend going back to your key business, marketing and digital…

SMS_Heart_Pink_RGB

Why proving ROI is a MUST

In line with past years, digital marketing budgets continue to grow in 2016 and make up a key component of any business budget. But before you throw your money around, be sure that with an increase in budget, comes an…