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What is your Social Brand Voice?

Have you ever had that friend, who one day you meet up with them or you speak with them on the phone and they’re ‘not themselves’? There is something not quite right about their tone. Their tone isn’t ‘them’. Their…

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What analytics should your business pay attention to?

  When implementing a change or campaign, analytics will show you the answers. Trusting in analytics means that within a certain timeframe, you will have answers. Answers come in the form numbers that show increase, decrease and a general change (good or…

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12 ways you will fail at Business Social

Assume you are targeting the ‘general public’ Firstly – there is no such thing as a general public when it comes to your audience. You don’t talk to a 3 year-old the same way you talk to a 50 year-old,…

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11 commandments of Business Social

  Know who you are trying to talk to and target. Knowing this (and knowing it inside out) is the foundation to a strong social media presence as if you get your audience wrong, it means you aren’t talking to…

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Newsfeed changes and how it will affect your social

Creating shareable content and staying relevant is now more important than ever with the latest Facebook update. Creating shareable content and staying relevant is now more important than ever with the latest Facebook update. An article published by SocialTimes ‘STUDY:…