We interrupt your Facebook video to bring you this breaking news

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By Gemma Browne

Video and Facebook have become synonymous with each other over the last year. Now the platform’s intention to establish a video network as lucrative as its competitor YouTube has taken another step forward, with the announcement that Facebook will be testing advertising across its Live network.

“We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos,” Facebook confirmed to Adage.

The ads will last up to 15 seconds and will be placed five minutes into a Facebook Live broadcast. Facebook have highlighted that they do not want to see users skipping videos altogether due to the introduction of these commercials (a consequence the platform believes to be associated with a pre-roll ad approach).

What does this mean for brands? Keep an eye out as to whether this will become a permanent feature for all businesses – it could be yet another advertising tactic to add to Facebook’s ever-growing list of strategic advertising options.

We’ll keep you posted on any updates, however in the meantime we’d love to hear if you’d be interested in utilising Facebook Live ads for your business! Contact us here to see how we can help!

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