By 2020 Millennials will boast more than $1.4 trillion in spending power. At Servants, we are always searching for new ideas around how to connect with these avid and tech-savvy digital users; they are a trend spotting and commercially unpredictable demographic who live their lives on mobile.
We know how to reach and activate them digitally, but what makes them brand loyal? The following outlines the key points that will allow your business to resonate with millennials:
NewsCred commissioned a study surveying millennials, revealing nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. Below is a summary of what this looks like for your business:
The problem we face is saturation, with millennials studied reporting being ‘turned off’ by the content they’re receiving. Creating and sharing content that is tactful and relevant to individual interests and unique culture is key to leveraging millennials engagement.
You need to show you understand and represent their location and cultural interests and what motivates them.
Know your audience
Ensure the messages that you’re communicating are useful for them, tailored to solving the everyday problems of where they are and who they are.
Stop talking about you
Avoid talking about yourself. Our average attention span scrolling through the feed is less than a goldfish, so keep it personalised, thought-provoking and focused on how it will make the user respond.
Short and sweet
41% of millennials said the main reason they abandon content is that it’s too long. So keep it visual, and any in depth information you have, we recommend creating a video.
Be ‘actually’ funny
Millennials (and the whole world) love to laugh. Depending on your brands’ perspective, triggering an emotional response through humour is one of the simplest ways to build an emotional connection and show authenticity, which leads to trust.
Mix it up
Mix up your formatting- try carousel posts, video, GIFs and slideshow series across platforms. According to the study, 54% of millennials prefer content tailored to their age, 55% prefer content tailored to their location, and 63% prefer content tailored to their cultural interests.
Read more on the study and see 4 case studies and infographics here.